Spiritual Yoga Girl

Project: Logo design for Spiritual Yoga Girl
Client: Bernie, yoga instructor and wellness advocate
Location: United Kingdom

Description:
Bernie, the founder of Spiritual Yoga Girl, wanted a logo that reflected her deep passion for yoga, inner peace, and personal growth. Inspired by her love for pastel colours—symbolising calmness and serenity—the design needed to convey a sense of tranquility, energy expansion, and the journey of the self.

Additionally, the logo incorporates an element of female empowerment, as yoga played a transformative role in Bernie’s life during a challenging time. The final design beautifully encapsulates her vision, creating a brand identity that feels both soothing and empowering, perfectly aligned with her mission to help others find renewal through yoga.