Purely Puti

Project: Logo design and packaging for Purely Puti
Client: Puti and Steve Smith, founders of Purely Puti
Location: The Scottish Highlands, Scotland

Description:
Purely Puti is an ethical skincare brand that handcrafts indulgent, natural, spa-quality products in the heart of the Scottish Highlands. Dedicated to sustainability and purity, their skincare range is free from SLS/SLES and parabens, offering organic and vegan-friendly alternatives.

The logo was designed to be green, simple, and fresh—reflecting the brand’s natural ethos. A soft green theme was carried through to the product labels, ensuring a cohesive and calming visual identity. As Purely Puti continues to grow, regularly attending natural beauty events and winning multiple awards, the branding supports their mission of delivering high-quality, ethically made skincare at fair prices.