Hitachi

Project: Infographic design for Hitachi Car Finance
Client: Hitachi, automotive finance division
Location: United Kingdom

Description:
Hitachi, a global corporation with a strong presence in financial services, commissioned two automotive infographics for separate exhibitions through their car finance division. The first infographic compared everyday vehicles, providing consumers with insights on safety, value, and market positioning to aid in informed purchasing decisions.

The second infographic took a more lighthearted approach, showcasing the world’s most expensive personalised number plates and the extraordinary amounts people are willing to pay for them. Both designs were created entirely in Illustrator, featuring custom vehicle illustrations and automotive elements to enhance engagement. The project was not only informative but also a great opportunity to bring automotive data to life through visually compelling design.