Madjikaraté

Project: Branding, flyers, booklets, and stand graphics for Madjikaraté
Client: Madjikaraté, natural beauty and social impact brand
Location: Fouquières-lès-Béthune, France

Description:
For many years, we have collaborated with Madjikaraté and its founder, Yanki, to support her mission of creating high-quality beauty products using natural ingredients, including shea butter sourced from her native Chad in Africa.

The branding reflects the essence of Madjikaraté—a vibrant yet earthy colour palette that symbolises the connection between tradition, sustainability, and empowerment. The initiative promotes economic independence for women in rural African communities, providing ethical alternatives to harmful practices while also encouraging environmental preservation through shea tree planting.

From booklets and flyers to exhibition stand graphics, each design element reinforces Madjikaraté’s commitment to natural beauty, ethical sourcing, and positive social change, helping to amplify its impact and reach a wider audience.