Selected project
Logo design for Spiritual Yoga Girl
Spiritual Yoga Girl approached us for a visual identity that captured the calm, intuitive and expressive nature of her yoga teaching. The aim was to create a brand that feels authentic to her practice and supportive of her growing community.
Bernie, the founder of Spiritual Yoga Girl, wanted a logo that reflected her deep passion for yoga, inner peace, and personal growth. Inspired by her love for pastel colours, symbolising calmness and serenity, the design needed to convey a sense of tranquility, energy expansion, and the journey of the self.
Additionally, the logo incorporates an element of female empowerment, as yoga played a transformative role in Bernie’s life during a challenging time. The final design beautifully encapsulates her vision, creating a brand identity that feels both soothing and empowering, perfectly aligned with her mission to help others find renewal through yoga.
The result is a distinctive logo for Spiritual Yoga Girl that feels more recognisable, more aligned and better suited to long-term brand use.
