Selected project
Premium equestrian brand replatformed to Shopify and extended into the Australian market.
We helped lead the move from a busy, unreliable legacy website to a cleaner Shopify experience for Snuggy Hoods, supporting both the rebuild and the later rollout into the Australian market.
Snuggy Hoods had built a strong reputation, but the original website had become cluttered and difficult to manage. The challenge was to create a clearer, more dependable online experience that reflected the quality of the brand, improved usability and supported future growth across multiple regions.
We made the decision to move the brand onto Shopify and worked closely with the team to build the new site from the ground up. That meant rethinking the structure, simplifying the customer journey and shaping a cleaner product-focused experience that felt easier to use and easier to maintain.
The project was hands-on and collaborative, with the new Shopify site built closely alongside the wider team. Once the UK version was in place, the same approach was extended into the Australian market, creating a stronger and more consistent foundation across both regions.
The result was a more stable and professional e-commerce platform that gave Snuggy Hoods a stronger digital foundation. The new Shopify setup improved clarity, usability and day-to-day management, while also making it easier to support international expansion and present the brand in a way that matched its reputation.
