Brief
For many years, we have collaborated with Madjikaraté and its founder, Yanki, to support her mission of creating high-quality beauty products using natural ingredients, including shea butter sourced from her native Chad in Africa.
Selected project
Madjikaraté
Branding, flyers, booklets, and stand graphics for Madjikaraté
Madjikaraté needed a bold visual identity for her shea‑butter products, handmade using shea sourced directly from women in her home country of Chad. The project focused on creating a brand presence that celebrates her heritage, supports the women she works with and reflects the richness and authenticity of her products.
Solution
The branding reflects the essence of Madjikaraté, a vibrant yet earthy colour palette that symbolises the connection between tradition, sustainability, and empowerment. The initiative promotes economic independence for women in rural African communities, providing ethical alternatives to harmful practices while also encouraging environmental preservation through shea tree planting.
Outcome
The result is a clearer, more usable publication for Madjikaraté that supports learning and presents the content more professionally.
