Selected project
Campaign booklet and supporting aircraft presentation visuals for Lucy Air Ambulance
Lucy Air Ambulance for Children needed a compact brochure that could clearly communicate their life‑saving work to families, partners and supporters. Alongside the brochure, we also created supporting artwork for their Dauphin helicopter ambulance, developed in collaboration with well‑known ambassadors including Levi Roots, Dr Hilary Jones and Zara Phillips.
Create a small, easy‑to‑understand brochure that explains Lucy AAC’s specialist neonatal and paediatric transfer service with clarity and warmth. The materials needed to feel approachable while reflecting the seriousness and professionalism of the charity’s work. Supporting helicopter artwork was also required to align with the charity’s wider visibility efforts.
We designed a calm, structured mini‑brochure using clear typography, gentle colour choices and a layout that makes complex information simple to navigate. The same visual language was extended to supporting artwork for the Dauphin helicopter ambulance, ensuring consistency across print and aircraft graphics and aligning with the charity’s high‑profile ambassadors.
A cohesive set of materials that communicate Lucy AAC’s mission with clarity, trust and compassion. The mini‑brochure provides a clear, accessible overview of the charity’s work, while the supporting helicopter artwork strengthens brand recognition across both public and partner‑facing touchpoints.
