Brief
The film and social content needed to feel like Kindred throughout. The challenge was to keep the character, typography and colour consistent while turning the supplied messaging into a clear sequence for small screens.
Selected project
Kindred Health
A familiar character. Brought to life.
Kindred needed a short social film explaining what made its service different. Working from the supplied script, existing brand identity and Mimi the Medic character, we developed the visual execution, animation and edit, alongside a wider series of branded social posts.
Solution
We developed character poses and animation, assembled the edit and refined the voice, music and timing through client feedback. AI-assisted production formed part of the process, with creative direction and revisions maintaining consistency. Social layouts extended the existing identity across square posts and vertical stories.
Outcome
The approved film was delivered in September 2025 in vertical, 4:5 and square formats. This selection brings the film together with six social examples from the wider collaboration.
Existing mascot, brand identity and script supplied by Kindred Health. Animation and video production: Jeroen Aerts. Social design and revisions: Digital Powder, with contributions from Ria and Jeroen.
