Selected project
Book design for Bagua Book 1
Jason Maxwell needed a visual identity that reflected his work teaching Bagua and sharing the traditional skills he has spent years developing. The project centred on creating a brand presence that would support his teaching, workshops and the publication of his first book.
Jason Maxwell approached us to collaborate on the design of his book, intended for sale on Amazon. With a lifelong passion for the human musculoskeletal system and martial arts, Jason’s journey began at 13 with Karate, later evolving into Chinese boxing, also known as Bagua, a practice similar to Tai Chi.
The goal of Bagua Book 1 was to introduce beginners to the fundamentals of Bagua in a clear and accessible way. The book was designed to be instructional, featuring carefully arranged photos that guide students through each movement with ease. This first volume marks the beginning of a five-book series, ensuring a structured learning experience for those new to the practice.
The result is a clearer, more usable publication for Jason Maxwell that supports learning and presents the content more professionally.
