Bernie is a fabulous lady who is passionate about yoga and wanted a logo that mirrored this. She loved pastel colours as it reminded her that yoga is the space where she can feel calm and at peace. The logo designs I came up with had to incorporate a sense of tranquility and expansion of energy, a ‘journey of the self’ as Bernie put it. It also needed a sense of female empowerment as she used yoga at a difficult time in her life and wanted to share her practice with others to help them feel renewed. The chosen logo managed to encompass all of her ideas.